Who We Are:
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
The Role and What You’ll Do:
The Partnership Marketing Manager serves as the primary day-to-day lead for assigned brand partners on Zuffa Boxing and is responsible for planning, developing, and executing integrated partnership marketing programs. While the position is based in Las Vegas at UFC headquarters, the role supports partnerships across the broader TKO portfolio (UFC, WWE, PBR, IMG Events, OnLocation).
- This role manages partner relationships end-to-end, leads activation strategy and execution, coordinates cross-functionally across departments, and supports revenue-driving initiatives, including renewals, upsells, and cross-property extensions.
- Serves as the primary point of contact for assigned brand partners, managing day-to-day communications, priorities, and deliverables.
- Leads onboarding and ongoing partner check-in calls, including agenda development, meeting facilitation, and recap distribution.
- Owns asset delivery management, ensuring all contractual assets are tracked, delivered, and reported accurately.
- Leads the development and execution of partner activations across live events, digital, social, content, broadcast, and experiential platforms.
- Manages creative workflows, including briefing, routing, approvals, and final execution in collaboration with Brand, Creative, Legal, and other internal teams.
- Leads execution of partner integrations across in-venue, broadcast, live events, and digital and social platforms, serving as a primary point of contact to ensure accuracy, alignment, and a best-in-class partner experience.
- Serves as on-site partnership marketing lead at select events, overseeing brand activations, hospitality, ticketing, fan experiences, and partner hosting.
- Builds and maintains strong day-to-day relationships with partner contacts, acting as a trusted resource to ensure partner needs are met and expectations are consistently exceeded.
- Leads the development of partnership recaps, highlighting performance, learnings, and opportunities.
- Collaborates with internal stakeholders across Marketing, Events, Media, PR, Brand, Legal, Community Relations, and Operations to ensure partner programs align with broader UFC and TKO initiatives.
- Identifies and supports revenue-driving opportunities, including renewals, upsells, cross-sells, and cross-property integrations.
- Supports cross-property TKO initiatives with focus on growth of Zuffa Boxing.
- Mentors and supports junior team members, contributing to a collaborative and high-performing team environment.
- Other projects and duties as assigned.
You Have These:
- Bachelor’s degree, with concentration in Marketing, Business, Sports Management, or related field preferred.
- 3 - 5+ years of partnership marketing, sponsorship activation, brand marketing, or client service experience, preferably within sports, entertainment, or media.
- Proven experience managing day-to-day partner relationships and leading integrated marketing programs.
- Strong understanding of partnership agreements, rights delivery, and activation execution.
- Experience with marketing platform delivery including digital, live events, broadcast, hospitality, experiential.
- Demonstrated ability to manage multiple accounts and complex projects simultaneously in a fast-paced environment.
- Strong organizational, problem-solving, and prioritization skills.
- Demonstrated ability to build, manage, and grow partner relationships.
- Comfortable working cross-functionally and leading projects across multiple departments.
- Self-starter with the ability to anticipate issues and develop proactive solutions.
TKO EEO Statement:
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
