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United Kingdom · London, England, United Kingdom, N1 9AG
About Afina
Afina is a fast-growing consumer brand sold on Amazon and featured across national TV and media. We're in a high-growth phase: scaling Amazon, launching retail partnerships, expanding paid media, and building the team and systems to support what's next. This is a brand with real momentum and a founder-led team that moves fast.
Why this role exists
We're replacing our fractional CFO with our first full-time finance and operations hire. This isn't a back-office seat — you report directly to the founder and own the two things that determine whether a growing consumer brand survives its own growth: the money and the machine. The financial model, cash flow, and unit economics on one side; inventory, suppliers, and fulfillment on the other. At our stage these are one job, and we want one strong owner.
This is a remote position
What success looks like in 12 months
Clean books, a model the founder trusts for real decisions, inventory that's always right-sized, fulfillment costs trending down, and a finance function that runs without the founder in the room.
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